100 Brands of Interest

100 Brands of Interest II

Recently I was fortunate enough to have my logo featured on Dache - a blog by logo designer David Pache. The following is from his article 100 Brands of Interest II:

"Over the past few months, I have been compiling another 100 brands of interest and have been very lucky to have such a selection to choose from. The standard really is very high.

It can be the easiest thing to create a logo for a client but when it comes to assessing what style of identity can best represent yourself or your business, this is a different matter altogether.

In this second collection we see again the basic elements of design from geometry and linear imaging to the more creative and flamboyant techniques. No matter what the style, I think it can be said that all of the 100 brands below have been executed successfully to create effective, professional logos which communicate well to their audience. There is a whole mix of styles ranging from monograms to symbols or pictures but it is simplicity which is the common denominator."
Thanks again David, for featuring my logo along with many other talented designers.

What makes the World's Largest Brands Logo Designs Special?

According to the ‘Top 100 Global Brands Scoreboard’ report the top 50 brands & logo designs in ranking order were:

Coca-Cola, Microsoft, IBM, GE, Intel, Nokia, Walt Disney, McDonald’s, Toyota, Marlboro, Mercedes-Benz, Citi, Hewlett-Packard, American Express, Gillette, BMW, Cisco, Louis Vuitton, Honda, Samsung, Dell, Ford, Pepsi, NescafĂ©, Merrill Lynch, Budweiser, Oracle, Sony, HSBC, Nike, Pfizer, UPS, Morgan Stanley, JPMorgan, Canon, SAP, Goldman Sachs, Google, Kellogg’s, Gap, Apple, Ikea, Novartis, UBS, Siemens, Harley-Davidson, Heinz, MTV, Gucci and Nintendo.

You would think that an analysis of this list should give some good commercial pointers to a good commercial new logo design. So here then is a description of a logo designs that conforms as near as possible with the emphasis supported by these top 50 brands (the (%) identifies the percentage of these brands that hold to this view) :

  • The name does not describe the product sold (94%)
  • The by-line tag is not included in the logo (90%)
  • The font style is clean and clear (84%)
  • The logo design uses one colour only (74%) (white & black not counted as a colour)
  • The logo design uses letters only without the symbol (74%)
  • The logo design is a made-up name or ACRONYM (72%)
  • The logo design is rectangular in shape (66%)
  • The logo design is one word only (62%)
  • The logo design includes the trademark symbol (54%) and is placed in the top right (48%)
  • The name is 6 letters or less (52%)
  • The name uses upper & lower case (44%) (excluding ACRONYMS)
  • The background is filled and solid. (52%)
  • The pronunciation includes three sounds/syllables (44%)
  • The predominant color base is blue (40%)
Originally published on: Knol by Peter Baskerville

Google's new Wave Logo passes with Flying Colors

Google's new communication service, Wave, put simply is a combination of email, IM, and threaded comments. You can view a full video preview on YouTube. This post, however, is about how Google has created a new fresh logo design while still maintaining it's brand consistency. Thanks again Michael for suggesting this post. If you would like to make a suggestion for future posts, please leave it in the comments below or email info@joshuardavis.com.

My critique of the design is below.

Google's Wave Logo
Form
: Usually I do not care for 3D logos because they are executed terribly. They have tons of gradients, weird perspectives, and when you remove all the effects, the design fundamentally looks different or is just boring. What makes this design different is that it works in one color. You can take away all the special effects and it will still retain its core essence. I can not stress enough how important that is, because it ensures that the design will work in any and all media.

Function: Because the logo is a symbol and in a square format there are lots of possibilities do display it. It can be used alone, with the text larger to the right, or smaller underneath, all while adjusting to different circumstances and available space. This helps the logo fit seamlessly into any design layout.

Scale: Is not even an issue, as the logo will be recognizable even at 16x16px, or your standard favicon. Even so, if you notice on the Google Wave website they simplified the favicon even further.

Color: This is where Google shines, not because they choose the best looking colors, but because in every version of their brand they use the same ones. Remember consistency and familiarity breeds trust and loyalty in consumers. Besides that I think it was rather tastefully done with subtle gradients.

Uniqueness: Google Wave reminds me of Apple's logo in a few instances. They are both simple and yet have tremendous impact, can be used alone or with text, and are a visual representation of the brand name; which has shown to be an extremely effective technique to retain brands in customer minds.

Your Opinion: I purposefully do not expound further, because I would like to start answering specific questions you have, so that we can all gain a deeper understanding of design and branding. So go ahead and feel free to leave a comment, question, or suggestion.

Also check out: Microsoft's new Bing Logo is an Epic Fail

Most Innovative Websites

BooneOakley: Website made entirely on YouTube videos. Visit it on YouTube to get the full experience.

IE6 Users are Killing Babies

Well, not quite. That headline may be a little misleading. If you are a web designer or developer though, you know how fast the web evolves, and I don't need to explain why IE6 is a festering pile of yesterdays news. However, the average Joe is left blissfully unaware of the massive headaches, pain, frustration, and general discomfort he is causing us. That may all change very soon as more creative attempts are made to grab users attention.

Here are some of the more outlandish attempts. Enjoy ;)

IE6 Voodoo Doll

Still using IE6?

view more *** WARNING *** messages contain vulgar language and crude jokes. Like that's going to stop you.

Selection of images results from Google search: Bring Down IE6

Still using IE6?

If you have come across a creative way to get the message out about IE6 put a link in the comments below or send an email to info@joshuardavis.com

For more information about the cause and why you should upgrade your browser check out these websites and blogs: TechCrunch, 37signals, 6 reasons why IE6 must die,
IE6 – Oh IE6… Why Must We Live With You?, IE6nomore, and of course join the bring down IE6 movement.

Bring Down IE6

At the very least, please update your browser to IE7, or better yet, download one of these browsers for free: Firefox, Safari, Chrome, or Opera. And if your wondering what a browser is, your using one right now to view this page. Please help support the cause by clicking the spread the word icon below.

This has been a public service announcement. We now return you to your regularly scheduled programming.

The Secrets to Good Logo Design

You may be surprised to know that a good logo design has little to do with its color, shape, size, aesthetics, or whitespace. Not to say that these elements are not important, because they are, but only if used correctly and purposefully. Paul Rand (best known for IBM, UPS, and ABC logos) explains a logo’s purpose:
A logo is a flag, a signature, an escutcheon.
A logo doesn't sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.
A logo is less important than the product it signifies; what it means is more important than what it looks like.
Quoted from and article originally published in 1991 by AIGA, the professional association for design, and was included in the book: Looking Closer: Critical Writings on Graphic Design

So in the end, it does not matter what your logo looks like as long as it fulfills its purpose. However, if you find that your logo no longer serves it’s purpose or no longer aligns itself with your companies core values it may be time to, gulp, re-brand.

What really goes into a Large Scale Website?

If you’re really serious about your business website here are some of the essentials you will need.

Copywriter: Most of the time this position will fall on you. Responsible for writing all the content that will appear on the site. It’s not an easy as you would think, so I would recommend hiring someone if you don’t like writing a lot.

Web Designer: Your designer and possibly also your graphics go to guy. Responsible for the entire look and feel of your website, UI - user interface, and to a certain extent, how the site will function. I would not suggest undertaking this by yourself without at least first contacting a designer to see what you’re really in for.

Web Developer: Your programmer and possibly your IT person. Responsible for coding more advanced functions such as interactive features, databases, e-commerce, etc. Defiantly not a job to leave to yourself. Do not even think about it unless you have had extensive experience with coding a website.

Project Manager: Again, this duty will fall on you, so if you’re planning a large undertaking you may want to consider how much free time you have. Responsible for coordinating everyone’s task and generally keeping everyone happy and productive.

Jack-of-all-Trades: It is very possible to find a person to fulfill all these positions, just make sure you have a backup plan.

Now of course, if you have a small website you can be all of these people at once and still have a successful website, but it is still important to know the functions they play in your site so if you ever need help or want to expand, you’re all set and ready to go!

Why the term Graphic Design should be changed to Graphic Solutions

I think in for the most part, people in general get the wrong impression of design and confuse it with art. Design is merely yet another tool that serves the purpose of communication. In its purest sense, design is visual communication.
"Design should never say, “Look at me.” It should always say, “Look at this."

- David Craib
This is what separates design from art. Art is created, and enjoyed for its aesthetic purposes alone, while design serves a function. Now this is where it can get confusing so bear with me. Design can also be art, but art cannot be design, but art can have a design to it, and yet serve no function, and art can also communicate a message without a target audience. Confused yet? Well, it’s this blurring of ideas; concepts, theories, and definitions that create misleading assumptions about design, designers, and what they actually do, which is identify “problems” and create solutions. A designer’s job is to analyze the many factors that will affect the outcome of a design, such as the purpose or goal, target audience, demographics, gender, emotions, geographic area, politics, religion, not to mention budget, time constraints, and sometimes other creative input. All of a sudden it seems there is much more to design than drawing pretty pictures or seeing who can design the most glossy web 2.0 logo.

Design can be a tricky term to define, but what always helps me remember is to think of it as something that fulfills a specific need for a specific purpose at a specific time in a specific way.
“It may be nice to look at, but if it fails to fulfill its purpose, the design becomes irrelevant.”

- Joshua R. Davis
So, if you are in need of a graphic solution, feel free to contact me, and together we will design for a purpose.

LogoInstant is giving away Free Logos, but is it too good to be True?

How could a website possibly be giving away logos for free? The short answer is they’re not. A quick look at their terms and conditions clears things up. The following quote is taken directly from their site:
“You may not claim copyright to any logo designs you download from this website even after you have performed modifications on it, UNLESS all images and design objects are replaced and the design looks drastically different from the original one.
All intellectual rights to the all design materials on this website are held by LogoInstant.com”
In other words you can’t download any of these logos to represent your business unless you create a completely new logo. Doesn’t that defeat the purpose of the site? If anyone needs to drastically alter their logo, feel free to contact me. Their terms also go on to say:
“We take no responsibility for the way you use the designs (graphics and logo names) provided on this site. We are not reponsible for any damages of any kind arising (if any) that can happen when you use or modify it.”
So if you do decide to download a logo, you stand the chance of infringing on other people's rights and possible legal altercations. And the chances of legal trouble only grow as more people download the same logo. Besides that, why would you want a logo that is the same or close to hundreds or even thousands of other people's logos? It defeats the very purpose of a logo: to differentiate yourself from your competition. When it all comes down to it, LogoInstant is a great site for design inspiration, but not the right place to find a logo. It would stand to reason that you would save much more time, money, and legal battles if you just get a logo designed right the first time. Unfortunately, many people fall for this gimmick, because let's face it, who doesn’t like something for free?

As a side note, I want to make it clear that I am not concerned with how free logos will affect the design industry, but rather how it will harm you by using them. To those entrepreneurs, business people, and companies alike, I hope that whatever decisions you choose will make you proud, productive, and profitable!

91 Ways to Know if You're a Graphic Designer

1. You have bags under your eyes so big you'd have to check them in at Heathrow Airport
2. You watch the superbowl just for the commercials
3. You can spot bad typography from 100 yds away
4. You are pro-facebook because 95% of the myspace accounts burn your retinas
5. You can name more than 200 fonts in under five minutes
6. You are completely immune to subliminal advertising
7. You look upon a well-designed project with either: sympathy OR extreme jealousy
8. Your hand is permanently stuck in the shape of a mouse
9. You tell stories of exacto-knife inflicted wounds with grizzled sort of pride
10. You practically take caffeine intravenously
11. You have an appreciation for everything unique
12. You've been spending three days non-stop on a project and it still looks like shit. You find yourself overcome by Deathlust.
13. You find your pulse increase at the sight of a lovely ligature, glasses steam up when an unusually elegant arm, leg, or tail comes in view, and a well-kerned paragraph is apt to make you break into a sweat with excitement.
14. You know you're a Graphic Designer when... you buy a CD or DVD for the artwork, even if you have no idea what the actual music or film is like. (even worse, you don't actually watch or listen to it, just stare at it for hours and hug it in adoration)
15. You know you're a Graphic Designer when... you look at the clock and see it's about midnight and think 'I'll go to bed now'... and you actually go to bed about 2-3am.
16. You know you're a Graphic Designer when... you need someone else to point out that you're sitting in a room in front of the computer with all the lights off, and haven't noticed
17. When you know what "kerning" is and you really, really like it.
18. When you wear two [ke] [rn] pins on your bag, and only you know what the mean. To others its probably a band of sorts.
19. Forget the boy-wonder and the man of steel; your heroes have names like 'Tibor Kalman', 'Stefan Sagmeister', 'Paul Rand', and 'Paula Scher'.
20. You don't wear black to look cool, you wear it to hide the gauche.
21. You have a thing for chairs. You don't know why.
22. You giggle whenever you use the colors F0CCED, EFF0FF and 44DDDD
23. You’re in the sun and you look around for a Drop Shadow to sit under.
24. You give your relatives a lecture about color spaces and profiles when you email them your vacation photos.
25. Seeing someone use Lens Flare or Comic Sans adversely affects your blood-pressure.
26. You maintain a grid system for your refrigerator magnets.
27. You organize your CD collection according to the Pantone chart.
28. You sit at work for eight hours straight just looking at your monitor, waiting for a spark of inspiration that doesn't come.
29. You're up 'til 5am because you came up with the best idea ever while brushing your teeth.
30. The hottest dream you ever had was "Trace contour... Find Edges... Pinch... Extrude... Smudge Stick... Motion Blur.... Sprayed Strokes..."
31. You know Lorem Ipsum by heart.
32. Your kid knows Lorem Ipsum by heart.
33. The preschool teacher complains your child won't color inside or outside the lines – only indicate colors on a separate sheet.
34. Activating your entire font collection makes your computer crash.
35. You deliberately butcher your perfectly cross browser compatible site in IE by placing a “Too Cool for IE” banner on it.
36. You prefer a Layer Style of 50% Opacity (or less) on your wife’s Satin.
37. You spend $200 on a font for your personal website because "it's the only one where the lower-case g is just right..."
38. Looking at a menu make you go "hmmm, ITC Baskerville italic" rather than "mmmm, lunch!"
39. And when you finally order, you go for Layer Based Slices with Grain Texture...
40. You use words about fonts you dislike that other normal people reserve for fascist dictators and serial killers.
41. Apple+Z is the first thing that goes through your mind if you drop and break something.
42. You refer to colleagues as Strict, Transitional, Loose and the Future Unemployed.
43. You refer to your privates as "the Magic Wand".
44. You know that rivers are more than just water.
45. Your best friends are all employees at the local print shop
46. The only people who seem to know what you do for a living are other Graphic Designers (ex: Graphic Design? What's that? You'll never be able to make a living being an artist!)
47. Kerning and leading on your shopping list actually matters to you, and you don't see a problem with that.
48. Several South American economies suffer noticeably any time you try to give up coffee, or even cut your consumption of it by half.
49. You know that "bleeding" doesn't hurt.
50. When your significant other/ friends have threatened to never speak to you again if you point out one more font to them.
51. When you know the difference between fuchsia, magenta, and maroon.
52. If you could go back in time you wouldn't go back to see the rise and fall of civilizations, you'd go back in time to destroy comic sans and papyrus.
53. You Know You're a Graphic Designer When deciding on the right crop doesn't involve a choice between corn or wheat.
54. You've considered naming your children things like 'Kern', 'Pica', 'Bézier', and 'Serif'.
55. You can understand everything on this list.

from: You Know You're a Graphic Designer When... Facebook Group


56. You’ve had a client that thought they knew more about design than you.
57. Your clients pay you for your professional expertise and skill, yet you’ve run into one of ‘those’ clients, that refuses to take the advice from the very person he/she is paying for advice (you).
58. You’ve had a client that insisted on using the font “Papyrus,” and you had to hold in your barf as you prepped it [the design] for printing.
59. You’ve requested a vector logo from a client, and instead, they email you a 72 dpi image they grabbed from a website.
60. You’ve used typography as a texture.
61. You don’t have a favorite font because you love “Typography.” Not Fonts. Choosing a favorite font would be like choosing a favorite child, it’s just wrong.
62. You collect as many free stuffs from the interwebs as you can on your hard drive, hoping that one day, that cool project will come along that you can actually use some cool shit on.
63. You’d rather have a free font than a free gallon of gas.
64. It’s hard to talk about frustrations at your job with a group of friends because they have no idea what “Vector” or “DPI” is, just to name a couple.
65. You’ve had a client ask you to “Make the logo bigger.”
66. You’ve had a client that insists on “filling up the space.”
67. You’ve learned to over-price web design projects because most clients are more picky about their websites than a high school girl picking out a prom dress.
68. You feel like you’re “On Call” half of the time because clients procrastinate so much.
69. You know keyboard shortcuts that require 4 fingers.
70. You’ve lost hours of work because an application crashed, and you had to start over from scratch because you were in the “zone” and forgot to save. Basically, you were having so much fun being creative that saving was the last thing on your mind at the time.
71. You’ve “Live-Traced” something.
72. You spend more hours per week looking at CSS showcase sites than you do at the gym.
73. The only thing that would make you happier than the demise of IE6 is world peace.
74. You’ve done everything but give up a body part to talk a client out of a “Flash Intro.” Yeah. I said it. Flash Intro. Sad, so so sad. (goes along with #2)
75. You have enough fonts on your hard drive to last you for: 1 font per day for about a decade, give or take a year or two.
76. You know, explicitly, what a “Flourish” is.
77. You worry about negative space as much as the content area.
78. You get phone calls from friends and family members on a regular, sometimes annoyingly-frequent basis, wanting your services for free or extremely cheap. (and the “portfolio” line makes you want to throw something across the room)
79. You’ve had a client that wants a website they can “update” on their own, but doesn’t know shit about websites.
80. You’re never more than 99% happy with your final product because you believe that EVERYTHING can be improved upon. (especially with those tight-deadline projects)

from: bittbox


81. You learned your lesson and stopped using the word final in any file name when saving.
82. You consider meals interruptions.
83. You clean your keyboard more often than you wash your car.
84. You nicknamed the OSX spinning wheel. (and not affectionately)
85. You almost rear-ended the car in front of you because you were analyzing a font on a billboard.
86. You would rather study the paisley pattern on your boyfriend/girlfriend's shirt than listen to what he/she has to say.
87. You kept a ragged concert ticket just so you could scan it.
88. You intentionally overbid a project because you can sniff out a bad client from a mile away.
89. You get pissed when a free Photoshop brush you download is less than 1000px in size.
90. You can use keyboard shortcuts at light speed, blindfolded, but you can't type a paragraph of text without staring at the keyboard.

from: Youknowster


91. You search the internet constantly for anything design related.

from: Joshua R. Davis

There are more to come, in the meantime, feel free to leave more ideas in the comments or let me know of any double entries