Microsoft's new Bing Logo is an Epic Fail.

If you haven't heard by now, Microsoft has rolled out a new search engine called Bing, which is supposed to rival Google. I'll believe it when I see it. However, the real controversy is over the new logo for Bing which most people are calling just plain ugly. And rightfully so. Everything you could possibly do wrong has been done. It is such a poorly designed logo it almost makes you think they did this on purpose. And maybe they did and we're just not giving them enough credit. In any case I am going to critique the design.

First let's look at the design in all its ugly glory.



Typography: The font choice is a rounded sans-serif that is typical of web 2.0 logos. No surprise there. Boring, unoriginal, and bland come to mind.

Scale and Proportion: I don't know what the design team was thinking, but it looks as though the logo has been run through a taffy puller and been stretched out. It seems during this process that the kerning was also skewed. Obviously they didn't think they need to pay attention to pesky little details like that. The picture below shows how kerning was completely disregarded.



Color: Typical corporate colors that in my opinion do nothing for the brand and do not speak the vibrancy you expect when you hear the word Bing! It's a shame; so much more impact could have been created with the design.

Uniqueness: If you call the strange indentation of the i and the orange dot unique.

Your Opinion. I could go on forever about why this logo is terrible, but I would rather hear your opinion. Go ahead and leave a comment below. Good, bad, off-topic, it doesn't matter, but please no spam.

Well that is my critique of Microsoft's new Bing logo. A bit harsh maybe, but you should expect much better from one of the worlds leading technology companies.

The image below is what the logo should have looked like with the proper kerning, scale and proportion. Slightly better, but still no beauty pageant winner.



It seems as though Bing's the logo is not the only unoriginal concept on their website. It was recently pointed out that they copied their interface from Kayak (a popular travel destination search engine). This is just disgusting and disgraceful. Shame on you Mircosoft. Shame.

Here are some other popular re-design disasters, and for even worse examples of poor logo design check out: YourLogoMakesMeBarf.com